46 Logos of Famous Companies and How They Changed Over the Years

Author image for John Summers
John Summers • Contributor
Aug 23, 2025 7:00 PM EDT

A good logo is like a time machine. One look and you're instantly transported back to the era when it was everywhere - stamped on products, commercials, and billboards. But logos don't stay the same forever. Companies rebrand, refresh, and sometimes completely reinvent themselves, leaving behind designs that feel like pure nostalgia today.

Think about Apple's rainbow-striped logo from the 80s, Pepsi's endless globe redesigns, or Google's slightly awkward serif font before it got its clean, colorful glow-up. Some changes make sense, modernizing a brand for a new generation. Others leave you scratching your head and wondering why they messed with something that wasn't broken.

This list takes you through 46 famous company logos and shows how they evolved over the decades. Some are subtle shifts, others are total overhauls, and all of them tell the story of how design trends - and the companies themselves - have changed with time.

Add as a preferred
source on Google
Advertisement
  • 01

    Ford

    FORD MOTOR Co. DETROIT, -MICH.- Ford 1903 TODAY
    via Pleated Jeans
  • 02

    Lay's

    Lay Lays
    via Pleated Jeans
  • 03

    Starbuck’s

    STARBUCKS COFFEE TEA SPICES
    via Pleated Jeans
  • 04

    Instagram

    INST FIRST O. CURRENT
    via Pleated Jeans
  • 05

    Baskin-Robbins

    31 BASKIN-ROBBINS ICE CREAM BR baskin robbins
    via Pleated Jeans
  • 06

    LEGO

    LEGO LEGO FIRST CURRENT
    via Pleated Jeans
  • 07

    Doritos

    Doritos Dorites BRAND
    via Pleated Jeans
  • 08

    Microsoft

    MICRO Microsoft® SOFT
    via Pleated Jeans
  • 09

    Playboy

    FIRST CURRENT
    via Pleated Jeans
  • 10

    Google

    Then Now Google Google
    via Pleated Jeans
  • 11

    Wendy's

    Then Now QUALITY RECIPE WENDY'S OLD FASHIONED HAMBURGERS. Wendy's
    via Pleated Jeans
  • 12

    IKEA

    VALITETS ikea IKEA GARANT 1943 TODAY
    via Pleated Jeans
  • 13

    Audi

    Claudi m Audi FIRST CURRENT
    via Pleated Jeans
  • 14

    NOKIA

    NOKIA NOKIA OSAKEYH AKTIEBOLAG FIRST NOKIA CURRENT
    via Pleated Jeans
  • 15

    Apple

    APPLE COMPUTER 100%
    via Pleated Jeans
  • 16

    LEVI'S

    LEVI STRAUSS & CO. SAN FRANCISCO.CAL COPPER RIVETED CLOTHING LEVI'S MARK TRADE PATENTED IN US MAY 201873,
    via Pleated Jeans
  • 17

    at&t

    TELEPHONE & TELEGRAPH CO MERICAN LOCAL LONG DISTANCE TELEPHONE BELL AND ASSOC SYSTEM COMPANIES ASSOCIATED at&t
    via Pleated Jeans
  • 18

    DELL

    DELL DELL FIRST CURRENT
    via Pleated Jeans
  • 19

    McDonald's

    McDonald's FAMOUS: BARBECUE M i'm lovin' it'
    via Pleated Jeans
  • 20

    MTV

    MOV THE MUSIC CHANNEL TV MUSIC TELEVISION® FIRST CURRENT
    via Pleated Jeans
  • 21

    petco

    Then Now petco petco.
    via Pleated Jeans
  • 22

    Nintendo

    任天堂 Nintendo®
    via Pleated Jeans
  • 23

    Pringles

    Then Now Pringles Pringles
    via Pleated Jeans
  • 24

    Holiday Inn

    Then Now Holiday Inn OF AMERICA BEST WISHES KIM AND KATHY サ Holiday Inn
    via Pleated Jeans
  • 25

    nickelodeon

    Then Now NICKELODEON nickelodeon.
    via Pleated Jeans
  • 26

    FireFox

    Cheezburger Image 10545732352
    via Pleated Jeans
  • 27

    Heineken

    Heineken Heineken FIRST CURRENT
    via Pleated Jeans
  • 28

    amazon

    amazon.com amazon.com FIRST CURRENT
    via Pleated Jeans
  • 29

    WARNER BROS.

    Then WARNER BROS. Now TM WB
    via Pleated Jeans
  • 30

    Disney

    WALT DISNEY DISNEY FIRST CURRENT
    via Pleated Jeans
  • 31

    General Electric

    G Gε FIRST CURRENT
    via Pleated Jeans
  • 32

    FedEx

    FEDERAL EXPRESS FedEx Express FIRST CURRENT
    via Pleated Jeans
  • 33

    Shell

    Cheezburger Image 10545734400
    via Pleated Jeans
  • 34

    Gmail

    Then Now MM
    via Pleated Jeans
  • 35

    Snapchat

    :) FIRST CURRENT
    via Pleated Jeans
  • 36

    Canon

    CAN KWANON Canon FIRST CURRENT
    via Pleated Jeans
  • 37

    Burger King

    BURGER KING FIRST CURRENT
    via Pleated Jeans
  • 38

    Volkswagen

    FIRST CURRENT
    via Pleated Jeans
  • 39

    RCA

    RCA VICTOR RCA FIRST CURRENT
    via Pleated Jeans
  • 40

    Discovery Channel

    Discovery CHANNEL Discovery CHANNEL FIRST CURRENT
    via Pleated Jeans
  • 41

    P&G

    + P&G FIRST CURRENT
    via Pleated Jeans
  • 42

    Adobe

    ADOBE SYSTEMS INCORPORATED A FIRST CURRENT
    via Pleated Jeans
  • 43

    Pampers

    Pampers Pampers FIRST CURRENT
    via Pleated Jeans
  • 44

    Walmart

    WALMART Walmart ** FIRST CURRENT
    via Pleated Jeans
  • 45

    Xerox

    XEROX A TRADEMA MARK OF THE HALOID FIRST COMP xerox CURRENT
    via Pleated Jeans
  • 46

    Mazda

    Mazda eazew FIRST CURRENT
    via Pleated Jeans

Want More? Follow Us and Add Us as a Preferred Source on Google.

Tags

design fail architecture clever design smart interesting buildings designer bad design building beauty good design graphic design beautiful
Scroll Down For The Next Article